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Digital Strategist in Nashville, TN

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Nashville, TN
98580 - 136740
Low
98580
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116070
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
136740
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107060 124815 144955 Marketing Analytics Specialist 75260 90630 114480 Growth Marketing Manager 96725 115275 141245 Demand Generation Manager 94340 111565 133825 E-Commerce Marketing Manager 95665 110770 133825 Performance Marketing Manager 79500 109180 138860 Digital Marketing Manager 85595 106795 122165 Digital Marketing Specialist 62010 73140 87450 Digital Project Manager 80560 103085 120575 Email Marketing Manager 74465 94340 113155 Email Marketing Specialist 55650 69165 79765 Marketing Automation Specialist 74730 87715 103085 SEO Specialist 69960 81355 95135 Paid Search Specialist 66780 79500 90100

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.