Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Marketing Automation Specialist in Nashville, TN

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your marketing automation specialist staffing needs.
Salary for Marketing Automation Specialist in Nashville, TN
74730 - 103085
Low
74730
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87715
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
103085
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107060 124815 144955 Marketing Analytics Specialist 75260 90630 114480 Digital Strategist 98580 116070 136740 Growth Marketing Manager 96725 115275 141245 Demand Generation Manager 94340 111565 133825 E-Commerce Marketing Manager 95665 110770 133825 Performance Marketing Manager 79500 109180 138860 Digital Marketing Manager 85595 106795 122165 Digital Marketing Specialist 62010 73140 87450 Digital Project Manager 80560 103085 120575 Email Marketing Manager 74465 94340 113155 Email Marketing Specialist 55650 69165 79765 SEO Specialist 69960 81355 95135 Paid Search Specialist 66780 79500 90100

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.