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Media Planner in Cambridge, MA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Cambridge, MA
79530 - 110880
Low
79530
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92400
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
110880
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 225060 269610 328350 Vice President of Marketing 195030 229020 261690 Marketing Director 143550 174570 217140 Product Manager 122430 157410 183810 Product Marketing Manager 118470 149160 180840 Marketing Manager 119130 142560 168300 Marketing Coordinator 66330 82170 99990 Brand Manager 106590 127380 152460 Project Manager 91740 108900 132000 Customer Experience Marketing Manager 78870 99000 118470 Market Researcher 77880 96690 118800 Media Director 128040 154770 180840 Media Buyer 81180 93720 113850 Communications Manager 102630 120450 138600 Communications Specialist 71940 84810 102960 Event Manager 73920 90750 111540 Event Coordinator 58080 67320 78870

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.