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Marketing Manager in Cambridge, MA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Cambridge, MA
119130 - 168300
Low
119130
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
142560
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
168300
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 225060 269610 328350 Vice President of Marketing 195030 229020 261690 Marketing Director 143550 174570 217140 Product Manager 122430 157410 183810 Product Marketing Manager 118470 149160 180840 Marketing Coordinator 66330 82170 99990 Brand Manager 106590 127380 152460 Project Manager 91740 108900 132000 Customer Experience Marketing Manager 78870 99000 118470 Market Researcher 77880 96690 118800 Media Director 128040 154770 180840 Media Buyer 81180 93720 113850 Media Planner 79530 92400 110880 Communications Manager 102630 120450 138600 Communications Specialist 71940 84810 102960 Event Manager 73920 90750 111540 Event Coordinator 58080 67320 78870

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.