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Marketing Director in Cambridge, MA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Cambridge, MA
143550 - 217140
Low
143550
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
174570
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
217140
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 225060 269610 328350 Vice President of Marketing 195030 229020 261690 Product Manager 122430 157410 183810 Product Marketing Manager 118470 149160 180840 Marketing Manager 119130 142560 168300 Marketing Coordinator 66330 82170 99990 Brand Manager 106590 127380 152460 Project Manager 91740 108900 132000 Customer Experience Marketing Manager 78870 99000 118470 Market Researcher 77880 96690 118800 Media Director 128040 154770 180840 Media Buyer 81180 93720 113850 Media Planner 79530 92400 110880 Communications Manager 102630 120450 138600 Communications Specialist 71940 84810 102960 Event Manager 73920 90750 111540 Event Coordinator 58080 67320 78870

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.