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Marketing Director in Portland, OR

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Portland, OR
121800 - 184240
Low
121800
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
148120
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
184240
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 190960 228760 278600 Vice President of Marketing 165480 194320 222040 Product Manager 103880 133560 155960 Product Marketing Manager 100520 126560 153440 Marketing Manager 101080 120960 142800 Marketing Coordinator 56280 69720 84840 Brand Manager 90440 108080 129360 Project Manager 77840 92400 112000 Customer Experience Marketing Manager 66920 84000 100520 Market Researcher 66080 82040 100800 Media Director 108640 131320 153440 Media Buyer 68880 79520 96600 Media Planner 67480 78400 94080 Communications Manager 87080 102200 117600 Communications Specialist 61040 71960 87360 Event Manager 62720 77000 94640 Event Coordinator 49280 57120 66920

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.