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Media Planner in Portland, OR

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Portland, OR
67480 - 94080
Low
67480
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
78400
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
94080
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 190960 228760 278600 Vice President of Marketing 165480 194320 222040 Marketing Director 121800 148120 184240 Product Manager 103880 133560 155960 Product Marketing Manager 100520 126560 153440 Marketing Manager 101080 120960 142800 Marketing Coordinator 56280 69720 84840 Brand Manager 90440 108080 129360 Project Manager 77840 92400 112000 Customer Experience Marketing Manager 66920 84000 100520 Market Researcher 66080 82040 100800 Media Director 108640 131320 153440 Media Buyer 68880 79520 96600 Communications Manager 87080 102200 117600 Communications Specialist 61040 71960 87360 Event Manager 62720 77000 94640 Event Coordinator 49280 57120 66920

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.