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Marketing Director in Los Angeles, CA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Los Angeles, CA

142463 - 215495

Low
142463
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
173248
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
215495
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 223355 267568 325863 Vice President of Marketing 193553 227285 259708 Product Manager 121503 156218 182418 Product Marketing Manager 117573 148030 179470 Marketing Manager 118228 141480 167025 Marketing Coordinator 65828 81548 99233 Brand Manager 105783 126415 151305 Project Manager 91045 108075 131000 Customer Experience Marketing Manager 78273 98250 117573 Market Researcher 77290 95958 117900 Media Director 127070 153598 179470 Media Buyer 80565 93010 112988 Media Planner 78928 91700 110040 Communications Manager 101853 119538 137550 Communications Specialist 71395 84168 102180 Event Manager 73360 90063 110695 Event Coordinator 57640 66810 78273

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.