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Brand Manager in Los Angeles, CA

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Los Angeles, CA

107420 - 153925

Low
107420
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
128708
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
153925
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 225975 272480 328483 Vice President of Marketing 196828 230560 265275 Marketing Director 144428 176195 219098 Product Manager 124778 160148 186348 Product Marketing Manager 121175 151633 183400 Marketing Manager 119210 142790 168663 Marketing Coordinator 66810 82203 100215 Marketing Project Manager 93010 110368 133620 Market Researcher 78273 98250 120848 Media Director 128053 154908 180780 Media Buyer 84168 94648 114625 Media Planner 79910 93010 111350 Communications Manager 103163 121503 140498 Communications Specialist 72378 85478 103818 Event Manager 74343 92355 113315 Event Coordinator 58950 68448 80238

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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