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Marketing Automation Specialist in Rochester, NY

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Rochester, NY
65565 - 90443
Low
65565
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76958
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
90443
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93930 109508 127178 Marketing Analytics Specialist 66030 79515 100440 Digital Strategist 86490 101835 119970 Growth Marketing Manager 84863 101138 123923 Demand Generation Manager 82770 97883 117413 E-Commerce Marketing Manager 83933 97185 117413 Performance Marketing Manager 69750 95790 121830 Digital Marketing Manager 75098 93698 107183 Digital Marketing Specialist 54405 64170 76725 Digital Project Manager 70680 90443 105788 Email Marketing Manager 65333 82770 99278 Email Marketing Specialist 48825 60683 69983 SEO Specialist 61380 71378 83468 Paid Search Specialist 58590 69750 79050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.