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Email Marketing Specialist in Rochester, NY

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Rochester, NY
48825 - 69983
Low
48825
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
60683
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
69983
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93930 109508 127178 Marketing Analytics Specialist 66030 79515 100440 Digital Strategist 86490 101835 119970 Growth Marketing Manager 84863 101138 123923 Demand Generation Manager 82770 97883 117413 E-Commerce Marketing Manager 83933 97185 117413 Performance Marketing Manager 69750 95790 121830 Digital Marketing Manager 75098 93698 107183 Digital Marketing Specialist 54405 64170 76725 Digital Project Manager 70680 90443 105788 Email Marketing Manager 65333 82770 99278 Marketing Automation Specialist 65565 76958 90443 SEO Specialist 61380 71378 83468 Paid Search Specialist 58590 69750 79050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.