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Marketing Analytics Manager in Rochester, NY

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Rochester, NY
93930 - 127178
Low
93930
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
109508
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
127178
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 66030 79515 100440 Digital Strategist 86490 101835 119970 Growth Marketing Manager 84863 101138 123923 Demand Generation Manager 82770 97883 117413 E-Commerce Marketing Manager 83933 97185 117413 Performance Marketing Manager 69750 95790 121830 Digital Marketing Manager 75098 93698 107183 Digital Marketing Specialist 54405 64170 76725 Digital Project Manager 70680 90443 105788 Email Marketing Manager 65333 82770 99278 Email Marketing Specialist 48825 60683 69983 Marketing Automation Specialist 65565 76958 90443 SEO Specialist 61380 71378 83468 Paid Search Specialist 58590 69750 79050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.