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Email Marketing Manager in Rochester, NY

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Rochester, NY
65333 - 99278
Low
65333
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
82770
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
99278
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93930 109508 127178 Marketing Analytics Specialist 66030 79515 100440 Digital Strategist 86490 101835 119970 Growth Marketing Manager 84863 101138 123923 Demand Generation Manager 82770 97883 117413 E-Commerce Marketing Manager 83933 97185 117413 Performance Marketing Manager 69750 95790 121830 Digital Marketing Manager 75098 93698 107183 Digital Marketing Specialist 54405 64170 76725 Digital Project Manager 70680 90443 105788 Email Marketing Specialist 48825 60683 69983 Marketing Automation Specialist 65565 76958 90443 SEO Specialist 61380 71378 83468 Paid Search Specialist 58590 69750 79050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.