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Digital Strategist in Rochester, NY

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Rochester, NY
86490 - 119970
Low
86490
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
101835
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
119970
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93930 109508 127178 Marketing Analytics Specialist 66030 79515 100440 Growth Marketing Manager 84863 101138 123923 Demand Generation Manager 82770 97883 117413 E-Commerce Marketing Manager 83933 97185 117413 Performance Marketing Manager 69750 95790 121830 Digital Marketing Manager 75098 93698 107183 Digital Marketing Specialist 54405 64170 76725 Digital Project Manager 70680 90443 105788 Email Marketing Manager 65333 82770 99278 Email Marketing Specialist 48825 60683 69983 Marketing Automation Specialist 65565 76958 90443 SEO Specialist 61380 71378 83468 Paid Search Specialist 58590 69750 79050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.