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Marketing Automation Specialist in Fayetteville, AR

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Fayetteville, AR
65213 - 89956
Low
65213
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76544
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
89956
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93425 108919 126494 Marketing Analytics Specialist 65675 79088 99900 Digital Strategist 86025 101288 119325 Growth Marketing Manager 84406 100594 123256 Demand Generation Manager 82325 97356 116781 E-Commerce Marketing Manager 83481 96663 116781 Performance Marketing Manager 69375 95275 121175 Digital Marketing Manager 74694 93194 106606 Digital Marketing Specialist 54113 63825 76313 Digital Project Manager 70300 89956 105219 Email Marketing Manager 64981 82325 98744 Email Marketing Specialist 48563 60356 69606 SEO Specialist 61050 70994 83019 Paid Search Specialist 58275 69375 78625

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.