Digital Marketing Specialist in Fayetteville, AR

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Fayetteville, AR

52494 - 74463

25th percentile

52494

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

62669

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

74463

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

81863

96431

113544

Digital Marketing Manager

73538

91806

104988

Digital Project Manager

67756

86719

102444

Email Marketing Manager

63363

80244

95506

Email Marketing Specialist

47406

58738

67756

Marketing Automation Specialist

64288

74231

87413

SEO Specialist

60819

70763

83019

Paid Search Specialist

57119

67988

77006

Social Media Manager

57813

72150

88338

Social Media Specialist

47175

56425

67063

Digital Community Manager

48794

60356

69606

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