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Performance Marketing Manager in Fayetteville, AR

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools
Salary for Performance Marketing Manager in Fayetteville, AR

71225 - 124181

Low
71225
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
97356
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
124181
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 99206 111694 130425 Marketing Analytics Specialist 67525 81863 102444 Digital Strategist 88338 104063 122563 Growth Marketing Manager 86719 102675 127650 Demand Generation Manager 84638 99900 120019 E-Commerce Marketing Manager 85100 98975 119556 Digital Marketing Manager 76544 95969 109150 Digital Marketing Specialist 55500 65213 78163 Digital Project Manager 72150 92500 107763 Email Marketing Manager 67525 84638 102675 Email Marketing Specialist 49719 61975 71456 Marketing Automation Specialist 67756 79550 95275 SEO Specialist 62669 72613 84175 Paid Search Specialist 60125 71225 80938

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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