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E-Commerce Marketing Manager in Fayetteville, AR

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Fayetteville, AR
83481 - 116781
Low
83481
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
96663
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
116781
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93425 108919 126494 Marketing Analytics Specialist 65675 79088 99900 Digital Strategist 86025 101288 119325 Growth Marketing Manager 84406 100594 123256 Demand Generation Manager 82325 97356 116781 Performance Marketing Manager 69375 95275 121175 Digital Marketing Manager 74694 93194 106606 Digital Marketing Specialist 54113 63825 76313 Digital Project Manager 70300 89956 105219 Email Marketing Manager 64981 82325 98744 Email Marketing Specialist 48563 60356 69606 Marketing Automation Specialist 65213 76544 89956 SEO Specialist 61050 70994 83019 Paid Search Specialist 58275 69375 78625

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.