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Email Marketing Specialist in Fayetteville, AR

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Fayetteville, AR
48563 - 69606
Low
48563
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
60356
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
69606
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 93425 108919 126494 Marketing Analytics Specialist 65675 79088 99900 Digital Strategist 86025 101288 119325 Growth Marketing Manager 84406 100594 123256 Demand Generation Manager 82325 97356 116781 E-Commerce Marketing Manager 83481 96663 116781 Performance Marketing Manager 69375 95275 121175 Digital Marketing Manager 74694 93194 106606 Digital Marketing Specialist 54113 63825 76313 Digital Project Manager 70300 89956 105219 Email Marketing Manager 64981 82325 98744 Marketing Automation Specialist 65213 76544 89956 SEO Specialist 61050 70994 83019 Paid Search Specialist 58275 69375 78625

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.