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Marketing Automation Specialist in Danbury, CT

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Danbury, CT
79665 - 109893
Low
79665
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
93508
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
109893
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 114130 133058 154528 Marketing Analytics Specialist 80230 96615 122040 Digital Strategist 105090 123735 145770 Growth Marketing Manager 103113 122888 150573 Demand Generation Manager 100570 118933 142663 E-Commerce Marketing Manager 101983 118085 142663 Performance Marketing Manager 84750 116390 148030 Digital Marketing Manager 91248 113848 130233 Digital Marketing Specialist 66105 77970 93225 Digital Project Manager 85880 109893 128538 Email Marketing Manager 79383 100570 120628 Email Marketing Specialist 59325 73733 85033 SEO Specialist 74580 86728 101418 Paid Search Specialist 71190 84750 96050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.