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SEO Specialist in Danbury, CT

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Danbury, CT
74580 - 101418
Low
74580
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
86728
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
101418
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 114130 133058 154528 Marketing Analytics Specialist 80230 96615 122040 Digital Strategist 105090 123735 145770 Growth Marketing Manager 103113 122888 150573 Demand Generation Manager 100570 118933 142663 E-Commerce Marketing Manager 101983 118085 142663 Performance Marketing Manager 84750 116390 148030 Digital Marketing Manager 91248 113848 130233 Digital Marketing Specialist 66105 77970 93225 Digital Project Manager 85880 109893 128538 Email Marketing Manager 79383 100570 120628 Email Marketing Specialist 59325 73733 85033 Marketing Automation Specialist 79665 93508 109893 Paid Search Specialist 71190 84750 96050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.