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Digital Marketing Specialist in Danbury, CT

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Danbury, CT
66105 - 93225
Low
66105
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77970
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
93225
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 114130 133058 154528 Marketing Analytics Specialist 80230 96615 122040 Digital Strategist 105090 123735 145770 Growth Marketing Manager 103113 122888 150573 Demand Generation Manager 100570 118933 142663 E-Commerce Marketing Manager 101983 118085 142663 Performance Marketing Manager 84750 116390 148030 Digital Marketing Manager 91248 113848 130233 Digital Project Manager 85880 109893 128538 Email Marketing Manager 79383 100570 120628 Email Marketing Specialist 59325 73733 85033 Marketing Automation Specialist 79665 93508 109893 SEO Specialist 74580 86728 101418 Paid Search Specialist 71190 84750 96050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.