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Marketing Analytics Manager in Danbury, CT

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Danbury, CT
114130 - 154528
Low
114130
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
133058
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
154528
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 80230 96615 122040 Digital Strategist 105090 123735 145770 Growth Marketing Manager 103113 122888 150573 Demand Generation Manager 100570 118933 142663 E-Commerce Marketing Manager 101983 118085 142663 Performance Marketing Manager 84750 116390 148030 Digital Marketing Manager 91248 113848 130233 Digital Marketing Specialist 66105 77970 93225 Digital Project Manager 85880 109893 128538 Email Marketing Manager 79383 100570 120628 Email Marketing Specialist 59325 73733 85033 Marketing Automation Specialist 79665 93508 109893 SEO Specialist 74580 86728 101418 Paid Search Specialist 71190 84750 96050

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.