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Market Researcher in Nashville, TN

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Nashville, TN

62540 - 95400

Low
62540
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77645
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
95400
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 180730 216505 263675 Vice President of Marketing 156615 183910 210145 Marketing Director 115275 140185 174370 Product Manager 98315 126405 147605 Product Marketing Manager 95135 119780 145220 Marketing Manager 95665 114480 135150 Marketing Coordinator 53265 65985 80295 Brand Manager 85595 102290 122430 Project Manager 73670 87450 106000 Customer Experience Marketing Manager 63335 79500 95135 Media Director 102820 124285 145220 Media Buyer 65190 75260 91425 Media Planner 63865 74200 89040 Communications Manager 82415 96725 111300 Communications Specialist 57770 68105 82680 Event Manager 59360 72875 89570 Event Coordinator 46640 54060 63335

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.