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Product Manager in Nashville, TN

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Nashville, TN

98315 - 147605

Low
98315
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
126405
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
147605
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 180730 216505 263675 Vice President of Marketing 156615 183910 210145 Marketing Director 115275 140185 174370 Product Marketing Manager 95135 119780 145220 Marketing Manager 95665 114480 135150 Marketing Coordinator 53265 65985 80295 Brand Manager 85595 102290 122430 Project Manager 73670 87450 106000 Customer Experience Marketing Manager 63335 79500 95135 Market Researcher 62540 77645 95400 Media Director 102820 124285 145220 Media Buyer 65190 75260 91425 Media Planner 63865 74200 89040 Communications Manager 82415 96725 111300 Communications Specialist 57770 68105 82680 Event Manager 59360 72875 89570 Event Coordinator 46640 54060 63335

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.