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Public Relations Specialist in Victoria, BC

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in Victoria, BC
59378 - 81200
Low
59378
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
70796
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
81200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159101 191581 215688 VP of Marketing 144638 163923 177371 Marketing Director 113934 137533 159101 Marketing Manager 87798 102769 112665 Marketing Specialist 60900 67751 75364 Marketing Coordinator 53034 64453 71811 Marketing Analytics Manager 96933 107336 119263 Marketing Analytics Specialist 65975 83738 98455 Media Manager 91096 98963 109113 Product Manager 80946 98201 118248 Product Marketing Manager 73080 95156 116979 Project Manager – Marketing and Creative 76633 97186 109113 Demand Generation Manager 83991 94903 106068 Media Buyer 59885 72826 88305 Media Planner 54049 62423 72319 Brand Manager 77901 95156 115203 Event Manager 56840 70543 80946 Event Coordinator 49735 57855 66229 Communications Director 114441 138040 159609 Communications Manager 93380 107844 122308 Communications Specialist 59378 71050 81454 Public Relations Director 115203 128144 141846 Public Relations Manager 92619 101754 120024

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.