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Communications Director in Victoria, BC

Communications Director Job Description

A Communications Director is a senior leader responsible for developing and executing an organization's overall communication strategy. This role oversees all internal and external communications, including public relations, media relations, corporate messaging, and digital communications. The Director ensures consistent brand voice, manages reputation, and advises senior leadership on communication best practices. This position demands exceptional strategic thinking, strong written and verbal communication skills, proven leadership in a fast-paced environment, and the ability to manage complex communication challenges. Typically, 10-15+ years of progressive experience in communications, public relations, or marketing, with at least 5 years in a leadership role, is required. A Bachelor's Degree in Communications, Public Relations, Journalism, or a related field is essential, with a Master's degree or relevant professional accreditation (e.g., APR) highly preferred. A deep understanding of Canadian media landscapes, cultural nuances, and public sentiment is paramount.

Typical communications director duties:

Develop and implement comprehensive communication strategies aligned with organizational goals.Oversee all internal communications (employee engagement, executive messaging).Manage external communications, including media relations and public relations.Develop and maintain consistent corporate messaging and brand voice.Advise senior leadership on communication strategies for key initiatives and crisis management.Lead and mentor a team of communications professionals.Manage digital communication channels (website, social media, email campaigns).Monitor media coverage, analyze public opinion, and assess communication effectiveness.Ensure all communications comply with Canadian regulations and ethical standards.

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Salary for Communications Director in Victoria, BC

114695 - 161385

Low
114695
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
139309
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
161385
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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