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Communications Director in Victoria, BC

Communications Director Job Description

A Communications Director is a senior leader responsible for developing and executing an organization's overall communication strategy. This role oversees all internal and external communications, including public relations, media relations, corporate messaging, and digital communications. The Director ensures consistent brand voice, manages reputation, and advises senior leadership on communication best practices. This position demands exceptional strategic thinking, strong written and verbal communication skills, proven leadership in a fast-paced environment, and the ability to manage complex communication challenges. Typically, 10-15+ years of progressive experience in communications, public relations, or marketing, with at least 5 years in a leadership role, is required. A Bachelor's Degree in Communications, Public Relations, Journalism, or a related field is essential, with a Master's degree or relevant professional accreditation (e.g., APR) highly preferred. A deep understanding of Canadian media landscapes, cultural nuances, and public sentiment is paramount.

Typical communications director duties:

Develop and implement comprehensive communication strategies aligned with organizational goals.Oversee all internal communications (employee engagement, executive messaging).Manage external communications, including media relations and public relations.Develop and maintain consistent corporate messaging and brand voice.Advise senior leadership on communication strategies for key initiatives and crisis management.Lead and mentor a team of communications professionals.Manage digital communication channels (website, social media, email campaigns).Monitor media coverage, analyze public opinion, and assess communication effectiveness.Ensure all communications comply with Canadian regulations and ethical standards.

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Salary for Communications Director in Victoria, BC
114441 - 159609
Low
114441
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
138040
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
159609
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159101 191581 215688 VP of Marketing 144638 163923 177371 Marketing Director 113934 137533 159101 Marketing Manager 87798 102769 112665 Marketing Specialist 60900 67751 75364 Marketing Coordinator 53034 64453 71811 Marketing Analytics Manager 96933 107336 119263 Marketing Analytics Specialist 65975 83738 98455 Media Manager 91096 98963 109113 Product Manager 80946 98201 118248 Product Marketing Manager 73080 95156 116979 Project Manager – Marketing and Creative 76633 97186 109113 Demand Generation Manager 83991 94903 106068 Media Buyer 59885 72826 88305 Media Planner 54049 62423 72319 Brand Manager 77901 95156 115203 Event Manager 56840 70543 80946 Event Coordinator 49735 57855 66229 Communications Manager 93380 107844 122308 Communications Specialist 59378 71050 81454 Public Relations Director 115203 128144 141846 Public Relations Manager 92619 101754 120024 Public Relations Specialist 59378 70796 81200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.