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Chief Marketing Officer in Victoria, BC

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Victoria, BC
159101 - 215688
Low
159101
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
191581
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
215688
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 144638 163923 177371 Marketing Director 113934 137533 159101 Marketing Manager 87798 102769 112665 Marketing Specialist 60900 67751 75364 Marketing Coordinator 53034 64453 71811 Marketing Analytics Manager 96933 107336 119263 Marketing Analytics Specialist 65975 83738 98455 Media Manager 91096 98963 109113 Product Manager 80946 98201 118248 Product Marketing Manager 73080 95156 116979 Project Manager – Marketing and Creative 76633 97186 109113 Demand Generation Manager 83991 94903 106068 Media Buyer 59885 72826 88305 Media Planner 54049 62423 72319 Brand Manager 77901 95156 115203 Event Manager 56840 70543 80946 Event Coordinator 49735 57855 66229 Communications Director 114441 138040 159609 Communications Manager 93380 107844 122308 Communications Specialist 59378 71050 81454 Public Relations Director 115203 128144 141846 Public Relations Manager 92619 101754 120024 Public Relations Specialist 59378 70796 81200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.