Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2027 Salary Guide Demand for Skilled Talent Report Press Room Tech insights and talent strategies Labour market overview AI in recruiting Staffing for small businesses Browse jobs Find your next hire Our locations

Media Manager in Victoria, BC

Media Manager Job Description

A Media Manager is a strategic and analytical professional responsible for the planning, execution, and optimization of all media campaigns to maximize brand reach and impact. This role involves a deep understanding of the diverse Canadian media landscape, including traditional, digital, and social channels. The Media Manager crafts effective media strategies, negotiates placements, and analyzes performance data to ensure marketing goals are met efficiently and on budget. They possess excellent negotiation skills, a data-driven mindset, and the ability to adapt strategies to evolving consumer behaviors. A bachelor's degree in Marketing, Communications, or a related field is preferred. A comprehensive knowledge of Canadian media outlets, regional markets, and regulatory bodies is essential for success in this role.

Typical media manager duties:

Develop and implement comprehensive media strategies and campaign plans across various channels (e.g., TV, radio, print, online, social media).Conduct market research and audience analysis to identify optimal media channels and targeting strategies for the Canadian market.Negotiate and purchase media placements to secure the best rates and value for the brand.Manage media budgets and track spending, ensuring campaigns are delivered on time and within financial constraints.Analyze campaign performance data and key metrics to optimize media buys and provide insights for future strategies.Collaborate with creative teams, brand managers, and external agencies to ensure media plans are aligned with creative messaging.Stay current with industry trends, emerging media platforms, and changes in the Canadian media landscape.Prepare and present detailed reports on campaign performance and ROI to stakeholders.

Looking for a media manager or a media manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media manager.Search media manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Media Manager in Victoria, BC

91096 - 110635

Low
91096
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
98963
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
110635
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159101 191581 216449 VP of Marketing 146921 165445 180924 Marketing Director 113934 137533 159101 Marketing Manager 87798 103276 112919 Marketing Specialist 61915 69020 77140 Marketing Coordinator 54556 65214 72573 Marketing Analytics Manager 97440 110128 119770 Marketing Analytics Specialist 66483 84753 99470 Product Manager 82976 101246 121800 Project Manager – Marketing and Creative 77648 97186 110635 Demand Generation Manager 85768 97694 107590 Media Buyer 60646 74603 89066 Media Planner 54810 63438 73334 Brand Manager 79170 96171 116471 Event Manager 61154 73841 84499 Event Coordinator 51258 58363 66736 Communications Director 114695 139309 161385 Communications Manager 93380 107844 123323 Communications Specialist 59885 71050 81454 Public Relations Director 115203 129159 143115 Public Relations Manager 93634 102769 121800 Public Relations Specialist 59631 70796 81200 Product Marketing Manager 73841 96171 117994

Explore more salaries

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labour Market Overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Legal Administrative & Customer Support Discover Insights Job directory Salary Guide Time Reports Subscribe to Newsletter Contact us About Robert Half Leadership Careers With Us Locations Investor centre Press Fraud Alert Privacy Policy Terms of Use Modern Slavery Report Robert Half Canada Inc. All Rights Reserved. Numéro de permis du Québec AP-2000503 Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Italy - Italian Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English