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Brand Manager in Victoria, BC

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Victoria, BC
77901 - 115203
Low
77901
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
95156
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
115203
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159101 191581 215688 VP of Marketing 144638 163923 177371 Marketing Director 113934 137533 159101 Marketing Manager 87798 102769 112665 Marketing Specialist 60900 67751 75364 Marketing Coordinator 53034 64453 71811 Marketing Analytics Manager 96933 107336 119263 Marketing Analytics Specialist 65975 83738 98455 Media Manager 91096 98963 109113 Product Manager 80946 98201 118248 Product Marketing Manager 73080 95156 116979 Project Manager – Marketing and Creative 76633 97186 109113 Demand Generation Manager 83991 94903 106068 Media Buyer 59885 72826 88305 Media Planner 54049 62423 72319 Event Manager 56840 70543 80946 Event Coordinator 49735 57855 66229 Communications Director 114441 138040 159609 Communications Manager 93380 107844 122308 Communications Specialist 59378 71050 81454 Public Relations Director 115203 128144 141846 Public Relations Manager 92619 101754 120024 Public Relations Specialist 59378 70796 81200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.