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Marketing Director in Victoria, BC

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Victoria, BC

113934 - 159101

Low
113934
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
137533
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
159101
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159101 191581 216449 VP of Marketing 146921 165445 180924 Marketing Manager 87798 103276 112919 Marketing Specialist 61915 69020 77140 Marketing Coordinator 54556 65214 72573 Marketing Analytics Manager 97440 110128 119770 Marketing Analytics Specialist 66483 84753 99470 Product Manager 82976 101246 121800 Project Manager – Marketing and Creative 77648 97186 110635 Demand Generation Manager 85768 97694 107590 Media Manager 91096 98963 110635 Media Buyer 60646 74603 89066 Media Planner 54810 63438 73334 Brand Manager 79170 96171 116471 Event Manager 61154 73841 84499 Event Coordinator 51258 58363 66736 Communications Director 114695 139309 161385 Communications Manager 93380 107844 123323 Communications Specialist 59885 71050 81454 Public Relations Director 115203 129159 143115 Public Relations Manager 93634 102769 121800 Public Relations Specialist 59631 70796 81200 Product Marketing Manager 73841 96171 117994

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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