LANDING AN ENTRY-LEVEL JOB

WHAT MATTERS MOST FOR CREATIVE CANDIDATES

1. PREVIOUS EXPERIENCE: 34%

2. INTERVIEW PERFORMANCE: 28%

3. RESUME: 22%

4. REFERENCES: 9%

5. PORTFOLIO: 5%

6. SOCIAL MEDIA PRESENCE: 2%

Source: The Creative Group survey of more than 400 U.S. marketing and advertising executives. Top responses shown.

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