<p>Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. </p><p><br></p><p>Key Responsibilities </p><p>• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.</p><p>• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.</p><p>• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.</p><p>• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.</p><p>• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.</p><p>• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.</p><p>• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.</p><p>• Support the rebuild and scale of the regional strategy function as the team is re-established. </p><p><br></p><p>Data, Analytics & Tools</p><p>• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.</p><p>• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.</p><p>• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets. </p><p><br></p><p><br></p>
<p>Robert Half has a client seeking a Senior Designer with advertising agency experience to support an increased workload for 2-3 months. This position is anticipated to be fulltime hours per week and requires working onsite in Plymouth Meeting, PA 3 days per week.</p><p> </p><p>The ideal candidate can move quickly, operate independently, and integrate seamlessly into a collaborative team environment without requiring heavy oversight.</p><p> </p><p>Responsibilities include:</p><ul><li>Work closely with strategy, content, account, and production teams to bring concepts to life across multiple touchpoints</li><li>Design across digital campaigns, web experiences, print collateral, presentations, exhibits, infographics, and related brand assets</li></ul><p><br></p>
<p><strong><em>Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences.</em></strong></p><p><br></p><p><strong>Location: </strong>Philadelphia, PA (onsite 4 days/week, 1 day remote)</p><p><strong>Duration</strong>: 7-month contract</p><p><strong>Hours</strong>: 40 hours/week</p><p><strong>Pay Rate:</strong> $40–43/hour (W2)</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization.</p><p><br></p><p><strong><em>AEO & Design System Support</em></strong></p><ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul><p><br></p><p><strong><em>Editing & Quality Assurance</em></strong></p><ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul><p><br></p><p><strong><em>Merchandising & Content Support</em></strong></p><ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>
<p>We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. <strong>Automotive industry experience is required.</strong></p><p><br></p><p>Responsibilities:</p><p>• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.</p><p>• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.</p><p>• Produce high-quality photos and videos that align with the brand's voice and aesthetic.</p><p>• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.</p><p>• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.</p><p>• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.</p><p>• Plan and execute video shoots, including filming, and editing.</p><p>• Optimize content for web and social media to maximize reach and engagement.</p><p>• Analyze audience engagement data to refine strategies and improve content performance.</p><p>• Coordinate with external vendors or freelancers when necessary to meet project goals.</p><p>• Ensure all content adheres to brand guidelines and maintains consistency.</p><p>• Use data, SEO best practices, and creativity to develop content that attracts and converts.</p><p><br></p>
<p>Robert Half is looking for an accomplished Director of Retail to drive commercial growth and strengthen strategic partnerships across major retail channels at our client located in the Philadelphia area. This Director of Retail role will shape go-to-market plans, guide revenue performance, and identify new opportunities to expand market presence with key grocery, mass, and club accounts. The ideal candidate brings strong analytical judgment, customer-facing leadership, and a proven ability to translate market insights into effective sales strategies.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and lead a multi-channel retail strategy spanning natural, conventional, mass, and club accounts to accelerate sales performance.</li><li>Set clear commercial objectives for revenue, distribution, and sales productivity, and track results through defined metrics and performance dashboards.</li><li>Evaluate regional, retailer, and category trends to uncover untapped growth opportunities and refine channel priorities.</li><li>Direct annual business planning, including sales forecasting, trade investment decisions, and account-level growth plans.</li><li>Use syndicated market data and internal reporting to inform recommendations, support buyer discussions, and strengthen category storytelling.</li><li>Build and manage senior-level relationships with key retail partners while leading joint business planning and long-term account development.</li><li>Oversee the full account lifecycle, including prospecting, presentations, negotiations, line reviews, and in-market execution.</li></ul>