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1 result for Records Specialist in Westlake, OH
- Cleveland, OH
- onsite
- Permanent / Full Time
- 60000 - 70000 USD / Yearly
- <p>Execute Search Strategies: Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). </p><p>● Produce High-Volume Content: Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice. </p><p>● Write Original Copy: Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch. </p><p>● Optimize Existing Content: Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages. </p><p>● Refine Our Inbound Engine: Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience. </p><p>● Drive Social Distribution for AI Visibility: Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management. </p><p>● Track & Report Performance: Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach.</p>
- 2026-08-13T00:00:00Z