<p>We're seeking a <strong>Digital Product Manager, Testing & Insights</strong> to lead analytics, customer insights, usability testing, and experimentation initiatives across a growing digital and eCommerce ecosystem. This role will play a critical part in optimizing customer experiences, increasing conversion rates, and driving revenue through data-driven decision-making.</p><p>What You'll Do</p><p><strong>Analytics & Performance</strong></p><ul><li>Own digital analytics strategy across web and mobile channels</li><li>Define and track KPIs including conversion, revenue per visitor, AOV, retention, and funnel performance</li><li>Ensure accurate tagging, tracking, and data governance</li><li>Develop dashboards and reporting that drive business decisions</li></ul><p><strong>Customer Insights & Journey Optimization</strong></p><ul><li>Analyze customer behavior to identify opportunities for improvement</li><li>Evaluate key user journeys and conversion funnels</li><li>Conduct segmentation, lifecycle, and engagement analyses</li><li>Translate insights into actionable recommendations and roadmap priorities</li></ul><p><strong>Usability Testing & Research</strong></p><ul><li>Lead usability testing programs across critical customer journeys</li><li>Design research plans, test scripts, and analysis frameworks</li><li>Validate UX designs, features, and customer experiences</li><li>Establish continuous feedback loops to improve digital products</li></ul><p><strong>Experimentation & Conversion Optimization</strong></p><ul><li>Own and prioritize the A/B testing and experimentation roadmap</li><li>Develop hypothesis-driven testing strategies</li><li>Execute and analyze A/B and multivariate tests</li><li>Drive adoption of a test-and-learn culture across teams</li><li>Scale successful experiments into broader optimization initiatives</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner closely with Product, UX, Engineering, Marketing, and business stakeholders</li><li>Align testing and insights initiatives with growth objectives</li><li>Present findings and influence decisions through data-driven storytelling</li></ul><p><br></p>