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1 result for Media Buyer in West Hartford, CT

Social Media Account Manager

Westbrook, CT
onsite
Permanent / Full Time
70000 - 80000 USD / Yearly
We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments. Responsibilities: • Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities. • Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction. • Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand. • Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results. • Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness. • Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution. • Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency. • Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency. • Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners. • Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis.
2026-04-22T00:00:00Z