We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments.<br><br>Responsibilities:<br>• Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities.<br>• Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction.<br>• Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand.<br>• Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results.<br>• Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness.<br>• Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution.<br>• Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency.<br>• Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency.<br>• Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners.<br>• Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis.
<p><strong><u>Content Marketing Specialist</u></strong></p><p><em>Direct-Hire / Permanent position</em></p><p>Robert Half contact: <u>Drew.Schroll@RobertHalf com. </u></p><p><br></p><p>Fully onsite role, 5 days per week in office position</p><p><br></p><p>A valued Robert Half client is hiring for a <strong><u>Content Marketing Specialist</u></strong> to join their Marketing Dept! This role is hands-on, writing-focused, and collaborative, working closely with the department manager to deliver content that engages prospects, supports sales conversations, and reflects the company's service-focused approach. You will be supporting the content needs across the company by producing materials used in marketing, sales, client communications, and internal initiatives. You will also ensure that content is produced consistently, aligned with the brand, and distributed across email, social media, and other digital channels using approved marketing tools and platforms. </p><p><br></p><p><em><u>Responsibilities:</u></em></p><p>• Content Creation & Execution </p><p>• Email Marketing </p><p>• Social Media & Digital Distribution </p><p>• Content Organization, Reporting & Processes </p><p>• Internal Collaboration </p><p><br></p><p><br></p><p>Along with a full benefit package, 401k match, and paid time off, our client is able to offer a great and collaborative work culture and growth opportunities.</p><p><br></p><p><strong>For immediate consideration,</strong> please send a MS Word version of your resume to<u> Drew.Schroll@RobertHalf com</u>. All inquiries will remain confidential.</p>