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5 results for Marketing Communications Manager in West Chester, PA

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-05-05T00:00:00Z

Social Media Specialist

Warminster, PA
remote
Temporary / Contract
32 - 37 USD / Hourly
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations. Responsibilities: • Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement. • Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences. • Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility. • Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests. • Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging. • Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts. • Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed. • Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
2026-05-28T00:00:00Z

Content Strategist

Philadelphia, PA
onsite
Temporary / Contract
40 - 43 USD / Hourly
Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences. Location: Philadelphia, PA (onsite 4 days/week, 1 day remote)Duration: 7-month contractHours: 40 hours/weekPay Rate: $40–43/hour (W2) Position Overview:The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization. AEO & Design System Support<ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul> Editing & Quality Assurance<ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul> Merchandising & Content Support<ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>
2026-05-18T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-05-20T00:00:00Z

AI Marketing Specialist

Blue Bell, PA
onsite
Permanent / Full Time
85000 - 100000 USD / Yearly
We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows. Responsibilities: • Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts. • Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies. • Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results. • Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication. • Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment. • Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance. • Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions. • Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes.
2026-05-28T00:00:00Z