We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
<p>We are seeking a dedicated and organized <strong>Program Coordinator</strong> to support the planning, execution, and evaluation of nonprofit programs and donor-related initiatives. This role involves coordinating community programs and outreach efforts, managing communication with stakeholders, and maintaining donor records using donor management software. The ideal candidate is detail-oriented, mission-driven, and skilled in nonprofit operations and CRM tools.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong> </strong></p><p><strong>Program Coordination:</strong></p><ul><li>Assist in the development, planning, and implementation of programs that align with the organization's mission.</li><li>Coordinate logistics for events, workshops, and community outreach activities.</li><li>Track program data, attendance, and impact metrics for internal reporting and grant applications.</li><li>Communicate with program participants, volunteers, and partner organizations to ensure smooth program delivery.</li></ul><p><strong>Donor & Database Management:</strong></p><ul><li>Manage and maintain accurate donor records in donor management software (e.g., <strong>Salesforce, Bloomerang, Blackbaud Raiser's Edge</strong>, <strong>DonorPerfect, etc.</strong>).</li><li>Record donations, generate acknowledgment letters, and maintain giving histories.</li><li>Assist with donor communications, email campaigns, and fundraising reports.</li><li>Support the development team with donor stewardship, prospect research, and campaign tracking.</li></ul><p><strong>Administrative & Reporting:</strong></p><ul><li>Prepare materials, reports, and presentations for board meetings and grant reporting.</li><li>Provide administrative support for cross-functional teams, including data entry, scheduling, and document management.</li></ul><p><br></p>
