We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
<p>We are offering a contract position opportunity for an Outbound Sales Representative in the bustling city of Reston, Virginia. You will be responsible for proactively reaching out to prospective clients to promote products or services, foster relationships, and generate sales revenue. Here are the key responsibilities of the role. This position is onsite, and you will be working Monday to Friday.</p><p><br></p><p>Responsibilities:</p><ul><li>You will be doing research, and qualify potential customers through various methods, including cold calling, email outreach, social media engagement, and database analysis</li><li>Conduct outbound sales calls to decision-makers with the goal of presenting offerings, addressing needs, and negotiating terms to close deals</li><li>Gather information about prospective clients to assess their requirements, pain points, and goals, allowing for tailored solutions </li><li>Maintain detailed records of activities, customer interactions, and sales opportunities using platforms like Salesforce.com to ensure accurate reporting and follow-up </li><li>Work towards achieving or exceeding established sales targets and benchmarks, often reviewed during Sales Activity Reviews (SAR)</li><li>Coordinate efforts with recruiting teams, marketing desks, or other internal departments to align strategies and maximize customer outreach </li><li>Share clients' feedback and market trends with managers or other teams to refine sales strategies </li><li>Will be conducting heavy outbound phone calls </li></ul><p><br></p><p><br></p><p><br></p>
