We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
We are in the Investment Management industry, located in Bethesda, Maryland, looking for a VP of Solutions Development & Automation. This role will involve leading a skilled team, defining and implementing a forward-thinking application development and automation strategy, and collaborating with various stakeholders to ensure our technology outcomes support our business objectives.<br><br>Responsibilities:<br><br>• Oversee the design and development of internal platforms and customer-facing systems<br>• Provide transformative leadership, guiding teams through the product development lifecycle<br>• Collaborate with product owners, business leaders, and IT teams to align technology outcomes with business objectives<br>• Execute a forward-thinking application development and automation strategy in line with digital transformation goals<br>• Lead the implementation of DevOps pipelines, CI/CD practices, and modern cloud-native development frameworks<br>• Standardize and enhance SDLC practices, with a focus on secure development, automated testing, documentation, and structured change management<br>• Manage solution delivery, ensuring velocity, security, quality, and stakeholder satisfaction<br>• Establish and grow a dedicated UI/UX capability focused on delivering modern, intuitive, and consistent user experiences across platforms<br>• Work closely with cybersecurity, infrastructure, and data governance teams to ensure security, performance, and compliance across all initiatives<br>• Manage external development partners, scaling internal and outsourced capabilities as needed.
We are looking for a Senior Manager, Member Experience to lead initiatives that enhance the overall experience for credit union members. In this role, you will serve as a champion for member satisfaction, leveraging insights to drive strategic changes and optimize key interactions. If you have a passion for improving customer journeys and a strong analytical mindset, this position in Edgewood, Maryland, offers the opportunity to make a meaningful impact.<br><br>Responsibilities:<br>• Lead efforts to identify trends and root causes impacting member satisfaction, transforming insights into actionable strategies.<br>• Advocate for the member perspective in organizational initiatives, ensuring alignment with the credit union’s mission and values.<br>• Facilitate workshops and training sessions to foster empathy and deepen understanding of the member experience.<br>• Collaborate with teams across operations, digital, marketing, and lending to address friction points and enhance the member journey.<br>• Prioritize improvements based on organizational goals and member satisfaction metrics, ensuring impactful results.<br>• Develop and maintain journey maps and experience blueprints to guide optimization efforts across various channels.<br>• Establish and monitor key experience metrics, including Member Satisfaction and Net Promoter Score, to track progress.<br>• Analyze industry benchmarks and member feedback to recommend improvements and stay ahead of competitors.<br>• Present insights and recommendations to executive leadership and the board, supporting informed decision-making.<br>• Drive initiatives to expand the diversity and volume of member feedback sources, using advanced tools like AI for deeper analysis.
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
