We are looking for a Product Marketing Manager to join our team in Marina Del Rey, California. In this role, you will transform complex technical concepts into clear and engaging narratives that appeal to diverse audiences, including highly technical professionals and broader customer bases. You will play a pivotal role in shaping product messaging, driving go-to-market strategies, and creating impactful content that highlights the innovation and value of our cutting-edge mesh networking solutions.<br><br>Responsibilities:<br>• Develop comprehensive go-to-market strategies for new product launches, including planning and execution.<br>• Create technical messaging and positioning that clearly communicates product capabilities and value propositions.<br>• Produce and manage diverse content formats, such as whitepapers, videos, technical articles, and product explainers.<br>• Collaborate with engineering and product teams to translate technical specifications into customer-focused benefits.<br>• Provide sales teams with high-quality collateral, including datasheets, presentations, and competitive analyses.<br>• Represent the technical aspects of products at trade shows and through digital marketing channels.<br>• Oversee the customer experience during product introductions, including packaging, support materials, and onboarding resources.<br>• Experiment with innovative storytelling methods to make complex technologies accessible and engaging.
<p><strong>Marketing Associate / Coordinator / Assistant (Temporary)</strong></p><p><strong>Service Type:</strong> 52 Week Contract</p><p><strong>Location: </strong>Glendale, CA 91201</p><p><strong>Overview</strong></p><p>We are seeking a highly organized, proactive, and creative <strong>Marketing Associate</strong> to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth.</p><p>The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.</li><li>Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives.</li><li>Help identify innovative messaging and incremental editorial approaches to increase audience engagement.</li><li>Support planning and execution of CRM activations across email, SMS, push notifications, and app channels.</li><li>Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines.</li><li>Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed.</li><li>Assist in reviewing and monitoring TikTok content creators to support brand safety standards.</li><li>Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations).</li><li>Track campaign performance metrics and compile insights to inform future innovation efforts.</li><li>Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention.</li><li>Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points.</li><li>Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches.</li><li>Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment.</li><li>Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards.</li><li>Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings.</li><li>Maintain tracking documents and prepare weekly performance summaries.</li><li>Prepare meeting agendas, document action items, and capture next steps.</li><li>Provide project management support, activation follow-ups, and logistical coordination.</li></ul>
