<p><strong>Job Title:</strong> Senior Technical Product Manager (Adobe Target/AJO)</p><p><strong>Location:</strong> Greater Encino Area (Hybrid – 3 days onsite) </p><p><strong>Compensation:</strong> $140,000 – $160,000 base salary + discretionary bonus </p><p><strong>Reports To:</strong> Director of Engineering</p><p><br></p><p><strong>Position Overview</strong></p><p>We are seeking a highly technical and hands-on Senior Technical Product Manager with deep expertise in Adobe Target to lead digital personalization and experimentation initiatives. This role is focused on execution—owning the day-to-day implementation of A/B testing, audience segmentation, and personalized guest experiences.</p><p><br></p><p>This is not a strategy-only or presentation-heavy role. The ideal candidate thrives in a technical environment, enjoys working directly within tools, and is eager to expand their skillset across Adobe Experience Cloud products.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Digital Personalization & Testing</strong></p><ul><li>Configure, launch, and manage Adobe Target activities, including A/B testing, multivariate testing (MVT), automated personalization, and recommendations.</li><li>Implement and manage personalized user journeys and campaigns.</li><li>Build and deploy audience-based experiences using profile scripts and segmentation strategies.</li><li>Develop scalable frameworks for experimentation and personalization programs.</li><li>Stay current with platform updates and continuously introduce new capabilities.</li></ul><p><strong>Technical Ownership</strong></p><ul><li>Serve as the subject matter expert for Adobe Target and personalization tools.</li><li>Work hands-on with code and technical configurations to execute tests and experiences.</li><li>Collaborate with engineering and data teams to ensure proper integration with data layers, APIs, and customer data platforms.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with UX/UI, marketing, analytics, and engineering teams to define and execute personalization strategies.</li><li>Align marketing campaigns with experimentation and personalization efforts.</li><li>Foster strong working relationships to ensure smooth execution across teams.</li></ul><p><strong>Measurement & Optimization</strong></p><ul><li>Analyze testing and personalization performance to generate insights.</li><li>Track key metrics such as engagement, conversion, and lift.</li><li>Continuously optimize based on data and user behavior.</li></ul><p><strong>Enablement & Mentorship</strong></p><ul><li>Guide stakeholders on best practices for experimentation and personalization.</li><li>Support broader adoption of Adobe tools and capabilities across the organization.</li></ul><p><br></p><p>This role is ideal for someone who enjoys building, testing, and optimizing digital experiences in a hands-on capacity while continuing to grow within a dynamic and evolving technology environment.</p><p><br></p><p><br></p><p><br></p>