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2 results for Digital Marketing Manager in Ventura, CA
- Woodland Hills, CA
- onsite
- Permanent
- 140000 - 160000 USD / Yearly
- <p><strong>Job Title:</strong> Senior Technical Product Manager (Adobe Target/AJO)</p><p><strong>Location:</strong> Greater Encino Area (Hybrid – 3 days onsite) </p><p><strong>Compensation:</strong> $140,000 – $160,000 base salary + discretionary bonus </p><p><strong>Reports To:</strong> Director of Engineering</p><p><br></p><p><strong>Position Overview</strong></p><p>We are seeking a highly technical and hands-on Senior Technical Product Manager with deep expertise in Adobe Target to lead digital personalization and experimentation initiatives. This role is focused on execution—owning the day-to-day implementation of A/B testing, audience segmentation, and personalized guest experiences.</p><p><br></p><p>This is not a strategy-only or presentation-heavy role. The ideal candidate thrives in a technical environment, enjoys working directly within tools, and is eager to expand their skillset across Adobe Experience Cloud products.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Digital Personalization & Testing</strong></p><ul><li>Configure, launch, and manage Adobe Target activities, including A/B testing, multivariate testing (MVT), automated personalization, and recommendations.</li><li>Implement and manage personalized user journeys and campaigns.</li><li>Build and deploy audience-based experiences using profile scripts and segmentation strategies.</li><li>Develop scalable frameworks for experimentation and personalization programs.</li><li>Stay current with platform updates and continuously introduce new capabilities.</li></ul><p><strong>Technical Ownership</strong></p><ul><li>Serve as the subject matter expert for Adobe Target and personalization tools.</li><li>Work hands-on with code and technical configurations to execute tests and experiences.</li><li>Collaborate with engineering and data teams to ensure proper integration with data layers, APIs, and customer data platforms.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with UX/UI, marketing, analytics, and engineering teams to define and execute personalization strategies.</li><li>Align marketing campaigns with experimentation and personalization efforts.</li><li>Foster strong working relationships to ensure smooth execution across teams.</li></ul><p><strong>Measurement & Optimization</strong></p><ul><li>Analyze testing and personalization performance to generate insights.</li><li>Track key metrics such as engagement, conversion, and lift.</li><li>Continuously optimize based on data and user behavior.</li></ul><p><strong>Enablement & Mentorship</strong></p><ul><li>Guide stakeholders on best practices for experimentation and personalization.</li><li>Support broader adoption of Adobe tools and capabilities across the organization.</li></ul><p><br></p><p>This role is ideal for someone who enjoys building, testing, and optimizing digital experiences in a hands-on capacity while continuing to grow within a dynamic and evolving technology environment.</p><p><br></p><p><br></p><p><br></p>
- 2026-04-16T00:00:00Z
- Woodland Hills, CA
- onsite
- Permanent
- 180000 - 230000 USD / Yearly
- <p><strong>Director of Customer Data Platforms (CDP)</strong></p><p>$180K - $230K + bonus</p><p><br></p><p><strong>Position Summary</strong></p><p>The Director of Customer Data Platforms (CDP) will provide vision, leadership, and technical direction for all aspects of customer data management, with a strong emphasis on identity resolution, compliance, and enabling best-in-class marketing and guest experiences. This individual will collaborate closely with marketing, sales, and guest experience teams—serving as their key partner for leveraging customer data to drive engagement, retention, and business growth. The role oversees a team of 10–20 direct and indirect reports and reports to the executive leadership team.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead strategy, development, and continuous improvement for customer data platforms and customer identity solutions.</li><li>Build and manage a high-performing team of data engineers, ensuring effective collaboration between technical talent and business stakeholders.</li><li>Drive the creation and maintenance of a complete, reliable “customer 360” or single source of truth supporting marketing, personalization, and guest experience use cases.</li><li>Champion solutions for identity resolution, deduplication, and entity matching, leveraging customer identifiers and PII-based approaches.</li><li>Design scalable data pipelines and architectures (e.g., ETL/ELT, data lakes/lakehouses), ensuring integration with cloud platforms like Databricks and Delta Lake as appropriate.</li><li>Ensure data privacy, security, and regulatory compliance (GDPR, CCPA, etc.) across all customer data initiatives.</li><li>Collaborate regularly (approx. 70%) with marketing teams to align data strategy with campaign, segmentation, and personalization needs; partner with sales and guest experience stakeholders to optimize the end-to-end customer journey.</li><li>Translate business requirements into actionable data engineering projects and deliver results on time and within budget.</li><li>Drive adoption of modern customer data platforms (e.g., Adobe Experience Platform, Segment, Tealium, etc.) and maximize their ROI.</li><li>Serve as the evangelist for customer data best practices and advanced analytics enablement across the organization.</li></ul><p><br></p>
- 2026-04-03T00:00:00Z