We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>Our client is seeking a skilled Digital Marketing Manager to develop and manage long-term strategies that drive membership growth, event attendance, professional development participation, and advocacy engagement. The role also includes planning paid media campaigns, creating engaging digital content, and leveraging analytics to optimize performance. This position requires expertise in digital marketing tools, analytics, and association management systems.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collaborate with the Director of Marketing Operations to develop and manage digital marketing strategies supporting membership, events, and advocacy initiatives.</li><li>Plan and execute paid media advertising campaigns (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows to drive traffic, conversions, and brand awareness.</li><li>Partner with the Director of Creative Services and VP of Web Strategies to develop engaging digital creative content guiding customers from awareness through conversion (ads, web pop-ups, landing pages).</li><li>Monitor and report on KPIs across all digital platforms using tools such as Google Analytics, HubSpot, and social media platforms.</li><li>Provide ongoing recommendations for campaign strategies, tactics, and optimizations to the marketing team.</li><li>Stay informed on digital trends and best practices in the association and nonprofit space.</li><li>Support persona development and drip email campaigns for inbound marketing in HubSpot.</li><li>Assist in integrating digital marketing efforts with AMS, LMS, and CRM systems.</li><li>Potential to grow into a supervisory role for the email marketing coordinator.</li></ul><p><br></p>
<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
<p>Our association client in Washington, DC is seeking a <strong>creative and detail-driven Social Media Coordinator</strong> to join their team. In this role, you will be instrumental in elevating the organization’s digital presence and driving engagement across multiple platforms. This is a dynamic opportunity to collaborate with cross-functional teams and contribute to meaningful, mission-driven campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, schedule, and publish engaging content across LinkedIn, Instagram, Facebook, and YouTube in alignment with organizational strategies.</li><li>Partner with internal teams to highlight events, publications, advocacy initiatives, member stories, and the organization’s overall value.</li><li>Monitor social channels and respond promptly to comments, questions, and mentions while maintaining a consistent brand voice.</li><li>Track and analyze social media performance, providing monthly reports with actionable insights and recommendations.</li><li>Stay current on social media trends and platform updates, applying them to maximize audience engagement.</li><li>Provide live social media coverage during events and conferences for real-time audience interaction.</li><li>Use social media management tools to plan, schedule, and execute campaigns efficiently.</li><li>Support visual content development with basic graphic design tools to enhance storytelling and strengthen brand identity.</li></ul><p><br></p>
