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2 results for Email Marketing Specialist in Troy, MI
- Troy, MI
- onsite
- Permanent / Full Time
- 70000 - 95000 USD / Yearly
- We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth. <br> Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
- 2026-06-30T00:00:00Z
- Livonia, MI
- onsite
- Permanent / Full Time
- 100000 - 110000 USD / Yearly
- <p>We’re partnering with an industry leading building-materials client looking to bring on a Marketing Leader focused on a high-growth, contractor-facing channel across a multi-location distribution network.</p><p>This is a hands-on, high-impact role where you’ll own marketing strategy and execution for a nationwide contractor distribution channel—driving engagement with contractors, installers, and trade professionals across 50+ locations nationwide.</p><p><br></p><p>Job Duties:</p><ul><li>Lead marketing strategy and execution for a contractor pro services channel</li><li>Drive local and national marketing campaigns that increase traffic, awareness, and sales across branch locations</li><li>Plan and execute events and trade shows (regional + national)</li><li>Support local branch marketing activations and sales promotions</li><li>Create and manage social media and digital campaigns targeting contractors</li><li>Develop email marketing and HubSpot CRM campaigns</li><li>Design in-store signage, marketing, and promotional materials using Canva</li><li>Partner with sales, product, and supplier teams to launch and promote product lines</li><li>Manage vendor relationships and co-marketing initiatives</li><li>Oversee content creation and execution across internal and external teams</li><li>Track and optimize campaign performance</li></ul><p>Why This Opportunity Stands Out</p><ul><li>Work for an industry leading company, with the most uniqueness, resources, and scale of all other competitors in this space</li><li>Highly visible role working directly with sales, product, and leadership teams</li><li>Blend of field marketing, events, digital, and channel strategy</li><li>Opportunity to shape and grow a rapidly evolving business segment</li><li>Flexible location: Michigan or California (relocation support available)</li><li>Clear path for growth as the function continues to expand</li></ul><p><br></p>
- 2026-06-29T00:00:00Z