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3 results for Email Marketing Specialist in Troy, MI

Creative Marketing Specialist

Southfield, MI
onsite
Permanent / Full Time
60000 - 80000 USD / Yearly
We are looking for a Creative Marketing Specialist to support a dynamic financial services organization in Southfield, Michigan. This position combines visual design expertise with strategic marketing execution, partnering closely with leadership to produce impactful campaigns, presentations, and event materials. The ideal candidate brings strong Adobe Creative Suite skills, thrives in a fast-moving environment, and can manage multiple priorities while maintaining a consistent brand presence. Responsibilities:• Develop detail-oriented marketing materials such as presentations, print pieces, digital assets, and social media content using Adobe Creative Suite.• Collaborate with senior leaders to shape marketing strategies and translate ideas into effective deliverables.• Oversee several concurrent marketing projects and marketing operations, setting priorities and driving projects forward to meet deadlines.• Ensure all external and internal materials reflect established brand standards across both business-to-business and business-to-consumer initiatives.• Produce marketing work that aligns with the expectations of a regulated financial services environment.• Provide guidance and support to team members at the start of their careers while contributing to the continued growth of the marketing function.
2026-05-14T00:00:00Z

Marketing Automation

Southfield, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z

Marketing Assistant

Ann Arbor, MI
onsite
Temporary / Contract
24.7 - 28.6 USD / Hourly
We are looking for a Marketing Assistant to support a variety of promotional initiatives for a financial institution in Ann Arbor, Michigan. This Long-term Contract position is ideal for someone who enjoys coordinating campaigns, managing outreach efforts, and contributing to both digital and in-person marketing activities. The role offers the opportunity to work across email marketing, social media engagement, event coordination, and media communications in a collaborative environment. Responsibilities:• Support the planning and execution of marketing campaigns across email, social media, and other outreach channels.• Coordinate event-related activities, including preparation, logistics, and follow-up communications.• Assist with day-to-day marketing projects to help maintain consistent brand visibility and member engagement.• Create, schedule, and monitor social media content to strengthen audience interaction and awareness.• Contribute to media outreach efforts by helping organize communications and promotional materials.• Track campaign and activity progress, ensuring deadlines and deliverables are met across multiple initiatives
2026-05-18T00:00:00Z