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2 results for Brand Manager in Troy, MI

Product Manager

Brighton, MI
onsite
Permanent / Full Time
95000 - 120000 USD / Yearly
We’re partnering with a fast-growing financial services organization in Brighton, MI looking to permanent a Product Strategy Leader to define and lead the direction of their consumer and business product portfolio. This is a newly created, highly visible role, offering the rare opportunity to build product strategy from the ground up and play a central role in how the organization grows, innovates, and serves its customers. This role will lead the strategy, development, and evolution of consumer and business financial product solutions. You’ll evaluate the current product portfolio, identify gaps and white space, and build a forward-looking roadmap that aligns with business goals and member needs. You’ll work at the intersection of product, marketing, lending, digital, analytics, and executive leadership, helping bring new ideas to life and ensuring products are impactful, competitive, and built for long-term growth. Job Duties: Create and drive a comprehensive product strategy and multi-year roadmap aligned to growth priorities and customer expectations Own the full product lifecycle — from ideation and business case through launch, optimization, and retirement Evaluate existing financial services products and recommend improvements to strengthen competitiveness and customer experience Identify opportunities to attract new clients and deepen relationships through product innovation, bundling, and customer‑focused design Partner cross-functionally with digital, tech, operations, compliance, marketing, and analytics to deliver seamless product experiences Use market research, competitive insights, member behavior, and performance data to guide decisions and prioritize initiatives Define success metrics, monitor performance, and continuously refine the product strategy Develop products that remove friction, improve accessibility, and support long-term financial well-being
2026-07-31T00:00:00Z

Director of Marketing

Southfield, MI
onsite
Permanent / Full Time
110000 - 135000 USD / Yearly
We are looking for a strategic and hands-on marketing leader to guide brand growth and lead generation efforts for our client in Southfield, Michigan. This role will shape multi-channel marketing programs, strengthen community and client relationships, and use performance data to improve web and lead conversion results. The ideal candidate brings strong consumer-facing marketing experience, digital expertise, and the ability to lead both people and external partners while staying closely involved in execution. Apply today if you are local to Southfield and have 5+ years of experience in D2C lead generation and lead conversion in marketing. Responsibilities:• Design and lead marketing initiatives that increase lead volume through former-client outreach, referral development, and database-driven campaigns.• Build and maintain productive relationships with internal stakeholders and local organizations to expand visibility and support community engagement efforts.• Direct digital marketing programs across paid search, local service advertising, business profile optimization, content creation, social media, streaming media, and other online channels.• Oversee outside agencies and media or production partners, set clear performance expectations, and evaluate results to ensure strong return on investment.• Coach and support a small marketing team, providing direction, feedback, and development opportunities that strengthen day-to-day execution.• Analyze lead and campaign performance using platforms such as HubSpot and Google Analytics to improve attribution and inform future decisions.• Partner with leadership to create marketing strategy, translate business goals into actionable plans, and contribute practical insight during planning discussions.• Stay actively involved in campaign execution, ensuring strategic priorities are carried through to launch, optimization, and reporting.
2026-07-24T00:00:00Z