We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansas. This contract-to-permanent position offers an exciting opportunity to leverage data-driven strategies to enhance marketing and sales performance. The ideal candidate will play a pivotal role in analyzing campaign effectiveness, optimizing customer acquisition, and driving actionable insights for business growth.<br><br>Responsibilities:<br>• Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates.<br>• Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement.<br>• Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies.<br>• Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership.<br>• Collaborate with internal teams, including software engineers and data specialists, to access and utilize necessary datasets.<br>• Create compelling data visualizations that effectively communicate findings to stakeholders.<br>• Apply customer segmentation techniques to tailor marketing strategies and enhance targeting efforts.<br>• Leverage AI tools and coding capabilities to optimize marketing automation and data processes.<br>• Stay informed on industry trends and innovations to continuously improve marketing effectiveness.