<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify customer needs, trends, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </p><p>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </p><p>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </p><p>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </p><p>Present marketing strategies and campaign results to stakeholders and management. </p>
<p>We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.</p><p>• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.</p><p>• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.</p><p>• Perform quality assurance testing and light copywriting to refine campaign materials.</p><p>• Collaborate with teams to send newsletters and track workflow using project management tools.</p><p>• Build and test pages in WordPress, including A/B testing to improve user engagement.</p><p>• Evaluate the success of campaigns and provide actionable recommendations for improvement.</p><p>• Enhance programmatic media strategies to deliver targeted advertising solutions.</p><p>• Utilize organic social media tools like Sprout to manage and analyze social campaigns.</p>
<p>We are looking for an experienced Social Media Coordinator or Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. In this role, you will play a pivotal part in shaping the organization's social media presence, managing both organic and paid campaigns, and ensuring consistent, high-quality content across multiple social platforms. This position offers the opportunity to collaborate with external partners and the community, and requires flexibility to work outside standard hours to stay aligned with emerging trends. This is an exciting role for a social media coordinator looking to partner with big brands, well-established Detroit based organizations, and support social media growth for the organization. Apply today if you are driven and motivated by content creation to make an impact in the Ann Arbor community! </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive social media strategies that align with organizational goals.</p><p>• Manage and optimize content across platforms such as Meta, Instagram, LinkedIn, X (formerly Twitter), TikTok, Reddit, and YouTube.</p><p>• Create, curate, and schedule engaging content, including short-form videos, reels, copy, and hashtags, to enhance audience engagement.</p><p>• Oversee paid social media campaigns and monitor their performance to ensure maximum ROI.</p><p>• Collaborate with external partners, community leaders, and well-known brands in Michigan, to amplify the organization’s presence and engagement.</p><p>• Utilize digital asset management tools to organize and maintain media assets.</p><p>• Monitor social media trends and adjust strategies to capitalize on emerging opportunities.</p><p>• Maintain a content calendar to ensure consistent posting and strategic alignment.</p><p>• Provide after-hours availability for timely responses and trend-based content creation during evenings and weekends.</p><p>• Work with video and photo editing tools to produce high-quality multimedia content.</p>
We are looking for a Corporate Development Associate to join our team in Southfield, Michigan. This role offers an exciting opportunity for an experienced finance expert to contribute to strategic growth initiatives and investment decisions. The ideal candidate will excel in financial modeling, due diligence, and purchase agreement evaluations.<br><br>Responsibilities:<br>• Conduct comprehensive due diligence for potential acquisitions and investment opportunities.<br>• Build and refine complex financial models to assess investment viability and forecast outcomes.<br>• Evaluate purchase agreements and ensure compliance with financial and legal standards.<br>• Collaborate with cross-functional teams to gather and analyze critical business data.<br>• Provide detailed reports and recommendations to support strategic decision-making.<br>• Monitor and assess market trends to identify opportunities for corporate growth.<br>• Assist in negotiations and discussions related to mergers, acquisitions, and other corporate transactions.<br>• Stay updated with industry practices, ensuring alignment with financial best practices.<br>• Support leadership in developing strategies for long-term financial success.
Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and permanent opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect! <br> What You’ll Be Doing: Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions. Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels. Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization. Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance. Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives. Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies. Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.
