<p>We are looking for a dynamic and experienced Director of Retail Marketing and Communications to lead brand activation and go-to-market strategies for a fast-growing CPG company. This newly created role offers the unique opportunity to shape and scale the brand's presence across digital platforms, retail spaces, experiential channels, and corporate communications. The ideal candidate thrives in high-growth environments and has a proven ability to transform brand strategies into impactful campaigns that drive consumer engagement and business results. The ideal Director of Retail Marketing and Communications comes with 10 years of experience in CPG, retail, food/beverage leading digital, social, and communications teams. This is a leadership role focusing on building and deploying omnichannel 360 campaigns. This role is based in Downtown Detroit and is onsite 5 days per week. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement integrated marketing campaigns across digital, retail, trade, and experiential channels to support product launches and brand initiatives.</p><p>• Drive the creation and execution of a comprehensive marketing calendar that aligns with business priorities and seasonal opportunities.</p><p>• Lead brand communications and storytelling efforts, ensuring consistency in messaging across internal and external channels.</p><p>• Oversee digital and social media strategies, leveraging data-driven insights to enhance brand visibility and optimize channel performance.</p><p>• Manage the execution of retail activations, trade shows, and branded events to deliver a cohesive brand experience.</p><p>• Build and mentor a high-performing marketing team, fostering a collaborative and innovative culture.</p><p>• Collaborate cross-functionally with teams such as Product, Sales, Operations, and Finance to align marketing efforts with business goals.</p><p>• Track and analyze campaign performance metrics to inform strategic adjustments and future planning.</p><p>• Partner with external agencies and vendors to deliver high-quality marketing materials on time and within budget.</p><p>• Support media relations and reputation-building initiatives, including executive visibility and internal communications.</p>
<p>We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.</p><p>• Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.</p><p>• Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.</p><p>• Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.</p><p>• Manage and guide global support staff to ensure smooth day-to-day operations and high performance.</p><p>• Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.</p><p>• Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.</p><p>• Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.</p><p>• Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.</p><p>• Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.</p>
<p>Objective</p><p>Lead end-to-end implementation of 3DExperience module rollouts at the enterprise level in partnership with vendors, business stakeholders, and internal IT teams. Strategize, plan, and execute workshops and implementation activities by capturing tasks and creating detailed work breakdown structures. Align with project stakeholders on resource commitments and manage vendor engagement to ensure timely, high-quality deliverables. Requires in-depth knowledge of the 3DExperience platform architecture, security model, functional modules, schema, and integration capabilities.</p><p>Job Responsibilities</p><ul><li>Lead Enovia 3DExperience module implementations and new PLM capability rollouts with business SMEs/process owners, PLM IT teams, and extended IT teams by driving decisions and developing detailed execution plans</li><li>Lead cross-functional and cross-team discussions to plan data migration, configuration development, and system integration infrastructure needs</li><li>Conduct project due diligence with business stakeholders, SMEs, and IT teams to scope work, uncover risks, and estimate resource needs</li><li>Communicate project status regularly to project stakeholders, PMO, and business track owners</li><li>Create detailed project plans with task-level information, phases, milestones, and critical path items to provide visibility to stakeholders</li><li>Actively manage day-to-day project activities and maintain project plans, AIDRs, and to-do lists through daily status meetings</li><li>Coordinate with PLM teams, extended IT teams, and vendors to execute data migration from source systems to Enovia PLM</li><li>Plan and manage configuration development activities with vendors; coordinate application testing with PLM teams and UAT with business users</li><li>Plan go-live cutover activities with business, IT, and vendors and secure agreement across all involved teams</li><li>Develop go-live readiness plans and post–go-live application support strategies</li><li>Manage application rollout and cutover activities for end users</li><li>Monitor and manage project risks and budgets on an ongoing basis</li><li>Present project progress to steering committees and executive stakeholders</li><li>Attend and present weekly project status updates to the IT PMO</li></ul>